MORRISTOWN, N.J. and at the CTIA Wireless 2002 Show (March 18, 2002) - -Celerica, Inc., a wireless infrastructure start up, today announced the details of its beta trial with Cellcom, the largest Israeli-based cellular company with more than 2 million subscribers.
Celerica's flagship product, the Celerica 500 System, makes it possible for carriers to deploy new urban cell sites within a matter of hours. By setting up a standard antenna at the new site and a Celerica multi-access-network device nearby, and using bi-directional wireless optical links, Celerica's technology connects the new antenna to an existing cell site. Wireless links encode the relevant RF signals from the new remote antenna, and transfer them to standard BTS (base transceiver station) equipment at the pre-existing site. The existing cell site becomes the central location for all pre-existing and new BTS equipment and backhaul.
During the beta trial with Cellcom, the Celerica 500 System is being used to provide on-demand capacity to shopping center subscribers from an externally located, existing macro-cellular site. Using the Celerica 500 System, Cellcom is connecting a Nortel TDMA 850 Urban base station, which is located 1,000 feet away from the shopping center. Radio signals from the existing macro site are sent via the Celerica 500 System’s wireless optical links to the shopping center, where a distributed antenna system is deployed.
“By using Celerica’s technology, we can remove the dedicated micro-cellular equipment and deploy it elsewhere,” said Tzvika Shechori, Cellcom’s vice president of technology. “Our engineers are now able to consolidate all BTS equipment and backhaul links at the existing macro site, saving Cellcom significant CAPEX and OPEX. In addition, due to Celerica’s equipment’s very small footprint, we can mount it on the wall or ceiling and we can renegotiate our room lease rates or eliminate our need for larger equipment rooms. Best of all, we are able to implement the Celerica 500 System without any interruption to service levels.” “Cellcom’s experience with Celerica’s technology is a prime example of how we help carriers add cellular capacity in urban areas,” said Miguel Cizin, CEO of Celerica. “Using the Celerica 500 System, wireless carriers worldwide can quickly work around existing limitations such as scarce and expensive real estate and backhaul links, and at the same time build on their existing infrastructure to protect their existing and future investments.”
Headquartered in Morristown, N.J., with research and development in Israel, Celerica is committed to helping mobile operators address the challenge of adding cellular capacity in urban areas while protecting their existing and future investments. For more information about Celerica, please visit www.celerica.com. The company will unveil the Celerica 500 System for the first time at their Rosen Centre Hotel hospitality suite (Salon 1) during the CTIA trade show, March 18-20 in Orlando, FL. To schedule a meeting with Celerica at CTIA, please contact The Devon Group.
With strong local and international backing, Cellcom was established in the mid 1990’s as Israel’s second wireless operator. Since then, Cellcom has grown into Israel’s largest wireless operator with over 2.25 million subscribers and more than 3,500 employees. Cellcom is one of BellSouth’s subsidiaries, partly held (34.75%) by BellSouth International. As part of its aim of maintaining its leadership role in the communications sector by adapting to the changing needs of its customers, Cellcom has made bold moves to transform its business, including the establishment of a new GPRS/GSM network. # # # Note to editors: Trademarks and registered trademarks referenced herein remain the property of their respective owners. For further information please contact: Agency for Celerica: The Devon Group Jeanne Achille 732-542-2000 ext. 11 mobile 732-241-5337 email@example.com Celerica: Kathy Claxton Marketing Communications Director 973-285-3460 E-Mail: Kathyc@celerica.com