PNV strongly believes that management capability and commitment are the most essential factors in the success of any start-up company. We seek to invest in qualified entrepreneurs with demonstrable success whose talents and experience will translate into successful ventures. These entrepreneurs must have outstanding work ethics, the capability to cluster around them other exceptional people and the ability to prioritize and focus.
Today's markets are changing rapidly as innovative technologies emerge and as applications of existing technologies enable new segments to appear. PNV is interested in very fast-growing emerging markets and looks to invest in companies that have the potential to achieve a market leadership position. Our primary goal in evaluating the market is to confirm that the opportunity exists and to verify that the venture at hand addresses a real, unmet or under-served customer need.
PNV is seeking to invest in companies that can build a sustainable competitive advantage in the marketplace through the attraction and retention of a loyal customer base and the development of a solid business model. We expect to see a unique product that both solves a real and existing customer need and creates significant barriers to entry for potential competitors. In our evaluation, we determine whether the product requires a substantial change in customer behavior and assess the methodologies being used in developing the product.